APA INSURANCE KENYA – BEST INSURANCE COMPANY 2026 | TRUSTED
APA Insurance Kenya: A Leader in Innovation & Customer-Centric Insurance
Overview
APA Insurance Limited stands as one of East Africa’s most innovative and customer-focused insurance providers. Formed through the strategic merger of **Apollo Insurance Company **(founded 1977) and **Pan Africa Insurance **(founded 1946), APA combines over 100 years of combined industry experience to deliver trusted, accessible, and digitally-enabled insurance solutions.
“Insuring Happiness” — APA’s brand promise reflects its commitment to making insurance simple, affordable, and rewarding for every Kenyan.
Heritage & Corporate Structure
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Milestone
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Detail
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Origins
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Pan Africa Insurance (1946) + Apollo Insurance (1977)
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Merger Completed
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2009 – Formation of APA Insurance Kenya
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Parent Company
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Apollo Investments Limited (Apollo Group)
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Regional Footprint
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Kenya, Uganda, Tanzania
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Market Position
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Top 3 General Insurer in Kenya (~9% market share) |
- APA Life Assurance – Life insurance & pensions
- Apollo Asset Management – Investment funds & wealth solutions
- Gordon Court – Premium real estate development
www.apainsurance.org
Vision & Strategic Focus
- Purpose: To provide superior insurance solutions that exceed customer expectations for the benefit of all stakeholders
- Core Strategy: Digital transformation, customer convenience, financial inclusion, and sustainable growth
- Key Differentiator: “Making insurance accessible and hassle-free through digital innovation”
Comprehensive Product Portfolio
🔹 Personal & Motor Insurance
- Bima Bamba® Motor Cover: Flexible 12-month premium payment plan for private vehicles
- Motor Private Insurance: Comprehensive accident, theft, and fire protection
- Personal Accident & Flexpac: Compensation for accidental death or disablement
- **Travel Insurance **(“Globetrotter) Worldwide coverage for business and leisure trips
- Specialty Covers: Golfers Insurance, Pet Cover, Bicycle Insurance
🔹 Health & Wellness Solutions
- **Jamii Plus **(Enhanced Family Health) Stand-alone child cover, maternity inclusion, embedded travel benefits
- Afya Nafuu: Affordable inpatient cover for individuals and families
- Femina Cancer Care: Specialized breast and cervical cancer protection for women
- International Health Cover: Global medical access via APA-Hollard partnership
- HosiCare: Hospitalization + loss-of-income protection
🔹 Life Assurance & Savings (APA Life)
- **APA Elimu **(Education Plan) Flexible-term education savings with bonuses
- **Imarika **(Fixed Saving Plan) Lump-sum payout at predetermined maturity date
- **Akiba Halisi **(Anticipated Savings) Periodic access to savings during policy term
- **Pumzisha **(Funeral Cover) Lump-sum payout within 48 hours of claim approval
- **Individual Pension Plan **(IPP) Tax-efficient retirement savings with flexible contributions
- Mortgage Protection: Covers loan balance in event of death/disability
🔹 Asset Management & Investments
- Apollo Money Market Fund: Low-risk, liquid investments in treasury bills & commercial paper
- Apollo Balanced Fund: Diversified portfolio of NSE equities + fixed income
- Apollo Equity Fund: Professionally managed equity exposure for long-term growth
🔹 Digital & Inclusive Innovation
- Online Self-Service Portal: Purchase policies, file claims, and manage accounts digitally
- WhatsApp Support: +254 748 664 100 for instant assistance
- Micro-Insurance Solutions: Tailored covers for informal sector and SMEs
- Women’s Financial Inclusion Program: IFC-partnered initiative launched 2020
Financial Performance & Strength (2024–2025)
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Metric
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Performance
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**Total Assets **(FY 2025)
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KSh 61.0 billion (+27% YoY) |
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Insurance Revenue
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KSh 24.6 billion (+14% YoY)
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Profit Before Tax
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+37% growth year-on-year
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**APA Life PAT **(FY 2025)
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~KSh 441.7 million (+59% YoY)
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Credit Rating
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Stable outlook; strong capitalization per IRA standards
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Awards & Industry Recognition (2024–2026)
Think Business Insurance Awards 2025
- ✅ Best Insurance Company in Sustainable CSR
- ✅ Best Insurance Company in Product Distribution & Marketing
- ✅ 1st Runner-Up: Fraud Detection & Prevention, Risk Management, Major Loss Award
- ✅ APA Life: 1st Runner-Up – Life Insurer of the Year
- ✅ 2nd Runner-Up: General Insurer of the Year, Medical Underwriter, Technology Application, Training Award, Most Customer-Centric Underwriter (Life) ×2
Consumer Choice Awards Kenya 2025
- ✅ Most Convenient General Insurance Service Provider – Recognizing APA’s digital accessibility and seamless customer experience
Other Honors
- ✅ AKI Awards 2025: Youngest General Insurance Agent Award winner (Margaret Mwaura)
- ✅ People’s Choice Awards 2025: 2nd Runner-Up – Auto Insurance Category
- ✅ Top 100 Executive List 2025: CEO Dr. Dipankar Acharya ranked among Kenya’s top business leaders
What Sets APA Insurance Apart?
🔹 Customer Convenience Focus: “Most Convenient General Insurance Service Provider” award validates seamless service delivery
🔹 Flexible Payment Options: Bima Bamba® allows 12-month premium installments – reducing financial strain
🔹 Inclusive Product Design: Micro-insurance, women-focused programs, and affordable health covers expand access
🔹 Integrated Financial Ecosystem: Insurance + asset management + pensions + real estate under one group
🔹 Strong Claims Support: Dedicated medical emergencies line (+254 709 912 888) and WhatsApp claims assistance
🔹 Sustainability Leadership: Recognized for authentic CSR impact and Nairobi Declaration signatory status
📞 Connect with APA Insurance Kenya
- Website: www.apainsurance.org
- Customer Care: +254 709 912 777
- Medical Emergencies: +254 709 912 888
- WhatsApp Support: +254 748 664 100
- Email: info@apainsurance.org
- Paybill: APA Insurance 511600 | APA Life 527600
- Head Office: Apollo Centre, Ring Road Parklands, Westlands, Nairobi
Final Verdict: Is APA Among Kenya’s Best Insurance Companies?
✔️ Product flexibility & affordability
✔️ Financial strength & consistent growth
✔️ Innovation in inclusive insurance
✔️ Award-winning service delivery
“We are honored by this recognition and remain committed to setting new benchmarks in the industry.” — Dr. Dipankar Acharya, CEO, APA Insurance
Let Annex Insurance Agency Help You Navigate the Best Cover
Choosing the right insurance company – whether Britam, CIC, APA, or Sanlam Allianz – can be overwhelming. That is where Annex Insurance Agency comes in.
We help customers navigate through the various covers, compare quotes, and secure the best protection tailored to your needs. Whether you need comprehensive motor cover, medical insurance, life assurance, or investment solutions, we simplify the process and ensure you get value for your money.
📧 Email: info@annexinsurance.co.ke
🌐 Website: www.annexinsurance.co.ke
📞 Phone: 0724 547 669
Contact Annex Insurance Agency today and secure your future with confidence, knowing you are properly covered.

