BRITAM INSURANCE – BEST INSURANCE COMPANY IN KENYA 2026
Britam Insurance Kenya: Why It’s Ranked Among Kenya’s Best Insurance Companies
Overview
Britam Holdings Plc stands as one of East Africa’s leading diversified financial services groups, offering integrated solutions in insurance, asset management, pensions, and property development. With a legacy spanning over 60 years, Britam has earned its reputation as a trusted partner for individuals, families, and businesses seeking comprehensive financial protection.
“Insurance should work when customers need it most. Our focus is to make it simple, fast, and dependable.” — Tom Gitogo, Group Managing Director & CEO
Heritage & Regional Footprint
|
Milestone
|
Detail
|
|---|---|
|
Founded
|
1965 in Kenya
|
|
Listed
|
Nairobi Securities Exchange (NSE: BRIT)
|
|
Regional Presence
|
Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique, Malawi
|
|
Market Position
|
#1 Life Insurer in Kenya (25.1% market share); #2 General Insurer (9.7% share)
|
Vision & Purpose
- Vision: To be the leading diversified financial services company in our chosen markets across Africa
- Purpose: Securing dreams and aspirations through innovative, accessible financial solutions
- Core Strategy (2026–2030): “Ascend” — built on six pillars: African expansion, Sustainability & Governance, Customer Obsession, Execution Excellence, People & Partnerships, and Digital Innovation
Comprehensive Product Portfolio
🔹 Life Assurance (Britam Life)
- Tegemeo Plan: Family protection against death
- Whole Life Insurance: Lifetime coverage with legacy planning benefits
- CarePlus+ Protection Plan: Specialized cancer diagnosis cover
- Education & Savings Plans: Secure your children’s future
- Pension Solutions: Annuity, Drawdown, and NSSF Tier 2 options
🔹 General Insurance (Britam General)
- Motor Insurance: Comprehensive cover + 24/7 Rescue Service for accident response
- Property & Fire Insurance: Protection against fire, theft, natural disasters
- Travel Insurance: Trip cancellation, medical emergencies, lost luggage
- Liability & Professional Indemnity: Business risk mitigation
- Agriculture Insurance: Tailored covers like Kinga Ya Mkulima for tea farmers
🔹 Health & Wellness Solutions
- Milele Health Plan: Family medical cover with outpatient/inpatient benefits
- Milele Junior: Child-focused health protection
- Milele Senior: “Golden Years, Golden Care” for elderly dependents
- Bima Ya Mwananchi: Affordable inpatient cover for individuals/families
- Hospicash: Income replacement during hospitalization
- Afya Tele: Group medical with telemedicine integration
🔹 Asset Management & Investments
- Money Market Fund: Low-risk, stable returns
- Bond Plus Fund: Fixed-income securities diversification
- Equity Fund: Long-term capital growth via NSE-listed stocks
- Balanced Fund: Multi-asset class portfolio for medium-long term growth
- USD Fixed Income Fund: Currency-diversified investment option
🔹 Digital & Innovative Solutions
- Britam Easy Claims: AI-powered motor claims settled in under 2 hours
- Britam Connect: Micro-insurance platform for gig workers & SMEs
- EV Insurance: First-mover coverage for electric vehicles in Kenya
- Self-Service Portal: Instant quotes, policy management, certificate downloads
Financial Performance & Strength (2024–2025)
|
Metric
|
Performance
|
|---|---|
|
Profit Before Tax (FY 2024)
|
KSh 7.3 billion (+52% YoY) |
|
Half-Year PBT (H1 2025)
|
KSh 2.5 billion despite market headwinds |
|
Total Assets
|
~KSh 174 billion (2023) |
|
Credit Ratings
|
BBB+(KE) for General Insurance; A(KE) for Life Assurance — both with Positive Outlook (GCR Ratings) |
|
Customer Base
|
Over 1 million policyholders across Africa
|
Awards & Industry Recognition (2024–2026)
- Life Insurance Company of the Year — 19th consecutive win
- General Insurance Company of the Year
- Most Improved Company (Life & General)
- Innovation Awards for digital transformation
- Multiple Top Agent & Persistency Awards
- Kenya’s Top Insurance Brand
- 3rd Strongest Overall Brand in Kenya (AAA+ rating, BSI score: 91.4%)
- First insurance company in Kenya certified (2025, 2026)
- Recognized across 4 countries for people-first leadership
- Life Insurance Innovation Award (AKI 2025)
- Service Excellence Awards (ICX 2024)
- HR Awards 2024 for talent development
💡 What Sets Britam Apart?
🔹 Unmatched Life Insurance Leadership: 19 years as AKI’s Life Insurer of the Year reflects deep customer trust and product reliability
🔹 Digital-First Claims Experience: AI-driven motor claims settled in ~2 hours — among Africa’s fastest
🔹 24/7 Motor Rescue Service: Immediate roadside assistance adds tangible value beyond standard coverage
🔹 Inclusive Product Design: Affordable plans like Bima Ya Mwananchi and Britam Connect serve low-income and gig economy segments
🔹 Sustainability Commitment: Britam Tower (Kenya’s tallest green building) powered 50% by solar; active CSR via Britam Foundation
🔹 Pan-African Scalability: Operations in 7 countries enable risk diversification and cross-border expertise
Connect with Britam Kenya
- Website: ke.britam.com
- Customer Care: +254 705 100 100 | WhatsApp support available
- Head Office: Britam Centre, Mara Ragati Road, Nairobi
- Social Media: Active on Facebook, LinkedIn, Instagram, X (Twitter), YouTube
- Self-Service: Customer Portal & Brand Shop for instant policy management
Final Verdict: Is Britam Kenya’s Best Insurance Company?
✔️ Product breadth & innovation
✔️ Customer service & digital experience
✔️ Industry recognition & longevity
“Nineteen years is no small feat.” — Britam’s 19th consecutive Life Insurer of the Year award underscores enduring customer confidence.
Let Annex Insurance Agency Help You Navigate the Best Cover
Choosing the right insurance company – whether Britam, CIC, APA, or Sanlam Allianz – can be overwhelming. That is where Annex Insurance Agency comes in.
We help customers navigate through the various covers, compare quotes, and secure the best protection tailored to your needs. Whether you need comprehensive motor cover, medical insurance, life assurance, or investment solutions, we simplify the process and ensure you get value for your money.
📧 Email: info@annexinsurance.co.ke
🌐 Website: www.annexinsurance.co.ke
📞 Phone: 0724 547 669
Contact Annex Insurance Agency today and secure your future with confidence, knowing you are properly covered.
